Rise of Rural Consumers in Developing Countries

Harvesting 3 Billion Aspirations
1. Auflage 2016
ISBN: 978-93-86042-32-3
Verlag: SAGE Publications

Buch, Englisch, 212 Seiten, Format (B × H): 159 mm x 241 mm, Gewicht: 490 g

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers. It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity.

Autoren/Hrsg.

Mahajan, Vijay

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Foreword by A. Didar Singh and Nirankar Saxena
Preface: A Rural Odyssey
Acknowledgements
RECOGNIZING THE RURAL OPPORTUNITY
The Rural Consumer Opportunity
Planting the Seeds of Prosperity in the Rural World
The Influence of Religion in the Emerging Rural World
GROWING AND REAPING RURAL OPPORTUNITY
Growing Consumers in Emerging Rural Markets
Plowing New Routes to Rural Markets
Seeding Innovation and Prosperity Through Technology
Harnessing Innovation to Solve Social Problems
THE RURAL CHALLENGES
The End of the Last Mile
Index

Über Autor(innen)

Mahajan, Vijay
Vijay Mahajan holds the John P. Harbin Centennial Chair in Business at the McCombs School of Business, University of Texas at Austin. He has received numerous lifetime achievement awards including the American Marketing Association (AMA) Charles Coolidge Parlin Award for vision¬ary leadership in scientific marketing. The AMA also instituted the Vijay Mahajan Award in 2000 for career contributions to marketing strategy. In 2006, he received the Distinguished Alumnus Award from the Indian Institute of Technology (Kanpur) for his contributions to management research. He served as the dean of the Indian School of Business in Hyderabad from 2002 to 2004. Mahajan is the author of twelve books including Africa Rising, The 86% Solution, and The Arab World Unbound.