Lytras / Damiani / Ordóñez de Pablos Web 2.0

The Business Model
1. Auflage 2008
ISBN: 978-0-387-85895-1
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 326 Seiten

Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value. Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. 

The Editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies. Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.

Autoren/Hrsg.

Lytras, Miltiadis D.

Damiani, Ernesto

Ordóñez de Pablos, Patricia

Inhaltsverzeichnis

1;Editors Bios;9
2;Contents;11
3;Chapter 1: Empirical Analysis of Functional Web 2.0 Environments;13
3.1;1 Introduction;13
3.2;2 Background;14
3.2.1;2.1 Web 1.0: Presence and Electronic Commerce;14
3.2.2;2.2 Web 2.0: Customer Interaction;15
3.2.3;2.3 Wine Industry;18
3.3;3 Web 2.0 Integration Framework;19
3.4;4 The Future of Web 2.0 Integration;29
3.5;References;30
4;Chapter 2. New Forms of Interaction & Knowledge Sharing on Web 2.0;33
4.1;1 Introduction;33
4.2;2 Literature Review;34
4.3;3 Case studies;37
4.4;4 Success Factors;41
4.5;5 Conclusions;44
4.6;References;46
5;Chapter 3: Web 2.0 Business Models as Decentralized Value Creation Systems;49
5.1;1 Introduction;49
5.2;2 The Connection Between Value Creation & Web 2.0 Business Models;50
5.2.1;2.1 Value;50
5.2.2;2.2 Value as a Inherent in the Product Itself vs. Value as a System of Relations Around the Product;50
5.2.3;2.3 The Locus/Creator/ Scarcity Lens;52
5.2.4;2.4 Value Creation Pre-Internet;54
5.2.5;2.5 Value Creation in Web 1.0;55
5.2.6;2.6 Value Creation in Web 2.0;57
5.3;3 Why the Change?;59
5.3.1;3.1 Lingua Franca for Content Creation;60
5.3.2;3.2 Speed of Content Creation, Co-Creation and Dissemination;60
5.3.3;3.3 Group Decision Making;61
5.4;4 Implications for Current Web-based Businesses;61
5.4.1;4.1 Assessing the Need for Value Creation Systems;61
5.4.2;4.2 Moving Toward a Value Creation System Approach;62
5.5;5 Implications for Future Web-based Businesses;63
5.6;References;64
6;Chapter 4. Open Innovation Communities… Communities… Communities… Communities… Communities… Communities… Communities…;65
6.1;Abstract;65
6.2;1 Introduction;65
6.3;2 Community dynamics;66
6.3.1;2.1 Communities and online communities;67
6.3.2;2.2 Networks;69
6.3.3;2.3 Thinking and action in community;70
6.4;3 Open Innovation;72
6.4.1;3.1 Open Innovation: concept and principles;75
6.4.2;3.2 Collaboration in the context of Open Innovation;76
6.4.3;3.3 Open Innovation on the web 2.0: examples;77
6.4.4;3.4 Open Innovation: future steps;80
6.5;4 Conclusions;82
6.6;References;83
7;Chapter 5: A Model for Business Innovation in the Web 2.0 World;87
7.1;1 What is Innovation?;87
7.2;2 The Continuum of Quality and Innovation;90
7.3;3 The Relevance of Pervasive and Participative Computing;93
7.3.1;3.1 Pervasive Computing;93
7.3.2;3.2 Participative Computing;93
7.3.3;3.3 From Pervasive to Participative Computing;95
7.4;4 Using Web 2.0 to Stimulate Innovation;95
7.5;5 Innovation with Web 2.x and Beyond;97
7.5.1;5.1 A Methodology for Innovation with Web 2.0 Technologies;97
7.5.2;5.2 Limitations of Web 2.0;98
7.5.3;5.3 Web 2.x and Beyond;99
7.6;References;100
8;Chapter 6. Doing business by selling free services;101
8.1;1 Introduction;101
8.2;2 Web 2.0 Business Models: Leveraging the power of Free services;102
8.2.1;2.1 Advertising: like in Web 1.0 and the analog world?;103
8.2.2;2.2 Freemium: Premium users pay your bill;104
8.2.3;2.3 Work exchange: Free services in exchange of some work;105
8.2.4;2.4 Mass Collaboration: Free because costs are nearly nothing;106
8.2.5;2.5 Subsidizing at a global scale;107
8.3;3 A case study: EuroAlert.net;108
8.3.1;3.1 Free information and contents about the European Union;109
8.3.2;3.2 From printed magazine to free digital web 2.0 services;109
8.3.3;3.3 In exchange of some work;110
8.3.4;3.4 Freemium;110
8.3.5;3.5 Advertising and Sponsorship;112
8.3.6;3.6 Mass collaboration;112
8.4;4 Conclusions;113
8.5;References;114
9;Chapter 7. Webstrategy Formulation:;115
9.1;1 Introduction;116
9.2;2 Business IT Alignment;117
9.3;3 Organizational Developments;118
9.3.1;3.1 Globalization and Distributed Work Environment;119
9.3.2;3.2 Knowledge-Based Theory of the Firm;120
9.3.3;3.3 Knowledge-Based Economy;120
9.3.4;3.4 Web 2.0 Implications;121
9.4;4 The Business Model;121
9.4.1;4.1 Business Model Adaptation;122
9.4.2;4.2 Collaborative Business Model;122
9.5;5 Webstrategy;124
9.5.1;5.1 Webstrategy Definition;124
9.5.2;5.2 Webstrategy Formulation;125
9.6;6 Conclusions;141
9.7;References;142
10;Chapter 8. Web 2.0: Issues for the Design of Social Networks;145
10.1;1 Introduction;146
10.2;2 Nature of Social Networks;146
10.3;3 Privacy implications;148
10.4;4 Security Considerations for Online Communities;150
10.4.1;4.1 Abuse, Inappropriate content, Identity Theft and other Threats;151
10.4.2;4.2 Legal Issues;151
10.4.3;4.3 Technological Issues:;152
10.5;5 Network Considerations for Online Communities;152
10.5.1;5.1 Boundedness;152
10.5.2;5.2 Density;153
10.5.3;5.3 Exclusivity;153
10.5.4;5.4 Social Control;153
10.5.5;5.5 Network Externality;153
10.5.6;5.6 Range;154
10.5.7;5.7 Strength of Ties;154
10.5.8;5.8 Network Centralization;154
10.5.9;5.9 Degree Centrality;154
10.5.10;5.10 Between Centrality;155
10.6;6 Market and Technological Considerations;155
10.6.1;6.1 Market Considerations;155
10.6.2;6.2 Technology Considerations;156
10.7;7 Conclusion;157
10.8;References;158
11;Chapter 9: Wikis for Knowledge Management;159
11.1;1 Introduction;159
11.1.1;1.1 Knowledge Management;160
11.1.2;1.2 Wikis;162
11.2;2 Wikis for Knowledge Management;163
11.3;3 Best Practices;165
11.4;4 Business Cases Cases Cases;167
11.4.1;4.1 Participating in KM Projects;168
11.4.2;4.2 Initiating KM Projects;169
11.4.3;4.3 Developing & Extending Wiki Platforms;171
11.5;5 Conclusions;173
11.6;References;175
12;Chapter 10. Using a Semantic Forum as Learning Support;178
12.1;Abstract;178
12.2;1 Introduction;178
12.3;2 E-learning evolution;180
12.4;3 Role of web2.0 applications in e-Learning context;181
12.5;4 Links between web 2.0 and Semantic Web.;183
12.6;5 Links between e-Learning and Knowledge Management;185
12.7;6 The MEMORAe approach;187
12.7.1;6.1 Approach base: the concept of Learning Organizational Memory;188
12.7.2;6.2 Learning Organizational Memory into practice;189
12.7.3;6.3 Organizational Learning context;191
12.8;7 Conclusion;197
12.9;References;197
13;Chapter 11. Towards OpenTagging Platform using Semantic Web Technologies;200
13.1;1 Introduction;200
13.2;2 What are the Problems of Current Social Tagging and Systems?;201
13.3;3 Components of the OpenTagging Platform;203
13.3.1;3.1 Open data formats;203
13.3.2;3.2 Methods;203
13.3.3;3.3 Platform;204
13.4;4 Open Data Format for Describing Tags: Social Semantic Tags;204
13.4.1;4.1 How can users create SCOT instance?;205
13.4.2;4.2 How can we provide interoperation amongst different sources?;206
13.5;5 The int.ere.st Web site and its Methods;206
13.5.1;5.1 Aggregate;207
13.5.2;5.2 Search & Browse;207
13.5.3;5.3 Bookmark;208
13.5.4;5.4 Share;208
13.6;6 int.ere.st as a Platform;208
13.7;7 Conclusions;209
13.8;References;209
14;Chapter 12. Evolving from 1.0 to enterprise 2.0: an interpretative review- Empirical stages and approaches towards the new ( virtual) working environment;211
14.1;1 Introduction;212
14.2;2 ICT and the working environment: a brief literature review;214
14.2.1;2.1 Approaches to ICT;214
14.2.2;2.2 ICT as a key factor to design the future organization;215
14.2.3;2.3 Perspectives on Intranet;217
14.3;3 Methodology;218
14.4;4 An interpretative view of the evolution process: the 1st era;219
14.5;5 An interpretative view of the evolution process: the 2nd era;226
14.5.1;5.1 Framework for the virtual workspace;227
14.5.2;5.2 Lessons learned;230
14.6;6 From v-Workspace to Enterprise 2.0;235
14.6.1;6.1 Framework for Enterprise 2.0;236
14.6.2;6.2 Methodology;237
14.6.3;6.3 Models for E2.0;238
14.7;7 Future developments;244
14.8;References;245
15;Chapter 13. Embedding Web 2.0 Strategies in Learning and Teaching;247
15.1;1 Introduction;247
15.2;2 Background;248
15.2.1;2.1 Exploring Web Usage Patterns among Learners;249
15.2.2;2.2 Building on the Web 1.0 -Based Learning Frameworks;250
15.3;3 An Overview of the Emerging Web 2.0 Technologies and their Applications in Education;251
15.3.1;3.1 Audio and Video 2.0;252
15.3.2;3.2 Bookmarking 2.0;252
15.3.3;3.3 Blogs 2.0;253
15.3.4;3.4 Community 2.0;254
15.3.5;3.5 Wikis;254
15.4;4 Discussion;255
15.5;5 Conclusions;256
15.6;References;257
16;Chapter 14. Teaching-Material Crystallization: Wiki- based Rapid Prototyping for Teaching- Material Design;259
16.1;1 Introduction;260
16.2;2 Preliminaries and Related Work;261
16.2.1;2.1 Wiki Technology;261
16.2.2;2.2 Rapid Prototyping;262
16.2.3;2.3 Related Work;264
16.3;3 Teaching Material Crystallization;265
16.3.1;3.1 Problem Description;265
16.3.2;3.2 Overview;268
16.3.3;3.3 An Illustrative Example;270
16.4;4 Experimental Results;273
16.4.1;4.1 Implementation and Design of Evaluation;273
16.4.2;4.2 Experiment 1: Evaluation of WARP;274
16.4.3;4.3 Experiment 2: Evaluation of Query Expansion;276
16.4.4;4.4 Discussion;277
16.5;5 Conclusion and Future Work;278
16.6;Acknowledgements;279
16.7;References;279
17;Chapter 15. Prediction Markets, an Emerging Web 2.0 Business Model: Towards the Competitive Intelligent Enterprise;281
17.1;1 Introduction;282
17.2;2 Prediction Markets;285
17.3;3 Competitive Intelligence;291
17.4;4 Prediction Markets Enabled CI CI A Discussion;294
17.5;References;296
18;Chapter 16. Innovation Culture for Knowledge Management in new e- Ra;302
18.1;1 Introduction;302
18.2;2 Knowledge Management as a result of Innovation Culture;303
18.2.1;2.1 Knowledge Sharing;305
18.2.2;2.2 Linking new e-Ra economy with business performance through knowledge management;306
18.3;3 Developing the Conceptual Model;307
18.3.1;3.1 Innovation culture construct to share knowledge;307
18.3.2;3.2 Tasks of knowledge management process;308
18.3.3;3.3 Organizational Context;308
18.4;4 Research results;309
18.4.1;4.1 Defining the firms’ behavior towards new e-Ra economy;310
18.4.2;4.2 Knowledge Management Cycle in medium medium sized firms in Greece;310
18.4.3;4.3 Knowledge Management benefits;311
18.4.4;4.4 Knowledge management Sources;311
18.4.5;4.5 Leadership Competencies manage knowledge driving to Innovation Culture;312
18.4.6;4.6 Resource Allocation and its Impact on Innovation Success;313
18.5;5 Conclusions;313
18.6;References;314
19;Authors Bios;317
20;Index;325
21;More eBooks at www.ciando.com;0