Buch, Englisch, Band 25, 88 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 123 g
Quantitative Measurement of Opinions
Buch, Englisch, Band 25, 88 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 123 g
Reihe: Quantitative Applications in the Social Sciences
ISBN: 978-0-8039-1747-7
Verlag: Sage Publications
Describes the techniques and rationale behind magnitude scaling that can provide the researcher with greater accuracy in gauging the strength of opinions, attitudes, and social judgments by providing the respondent with continuous response measures.