Business and Administrative Communication

10 ed
ISBN: 978-0-07-131795-5
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 672 Seiten, Format (B × H): 216 mm x 275 mm, Gewicht: 1528 g

The tenth edition of Business and Administrative Communication is a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.

Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students’ attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of “teachability” and relevance to this market-leading title.

Autoren/Hrsg.

Locker, Kitty

Kienzler, Donna

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation

Inhaltsverzeichnis

Part One: The Building Blocks of Effective Messages
Chapter 1: Succeeding in Business Communication
Chapter 2: Adapting Your Message to Your Audience
Chapter 3: Building Goodwill
Chapter 4: Navigating the Business Communication Environment

Part Two: The Communication Process
Chapter 5: Planning, Composing, and Revising
Chapter 6: Designing Documents
Chapter 7: Communicating across Cultures
Chapter 8: Working and Writing in Teams

Part Three: Basic Business Messages
Chapter 9: Sharing Informative and Positive Messages with Appropriate Technology
Chapter 10: Delivering Negative Messages
Chapter 11: Crafting Persuasive Messages

Part Four: The Job Hunt
Chapter 12: Building Résumés
Chapter 13: Writing Job Application Letters
Chapter 14: Interviewing, Writing Follow-Up Messages, and Succeeding in the Job

Part Five: Proposals and Reports
Chapter 15: Planning and Researching Proposals and Reports
Chapter 16: Creating Visuals and Data Displays
Chapter 17: Writing Proposals and Progress Reports
Chapter 18: Analyzing Information and Writing Reports
Chapter 19: Making Oral Presentations

Appendix A: Formatting Letters, Memos, and E-Mail Messages
Appendix B: Writing Correctly
Appendix C: Citing and Documenting Sources
Appendix D: Formatting a Scannable Resume

Über Autor(innen)

Locker, Kitty
Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and research methods. She received her B.A. from DePauw University and her M.A. and Ph.D. from the University of Illinois at Urbana. She also wrote  Business and Administrative Communication (6th ed., Irwin/McGraw-Hill, 2003),  The Irwin Business Communication Handbook: Writing and Speaking in Business Classes (1993), and co-edited Conducting Research in Business Communication (1988). Her consulting clients included URS Greiner, Abbott Laboratories, the Ohio Civil Service Employees Association, AT&T, and the American Medical Association. In 199495, she served as President of the Association for Business Communication (ABC). From 1997 to 2000, she edited ABCs  Journal of Business Communication. She received ABCs Outstanding Researcher Award in 1992 and ABCs Meada Gibbs Outstanding Teacher Award in 1998.

Kienzler, Donna
Donna S. Kienzler is a Professor Emeritus of English at Iowa State University, where she taught in the Rhetoric and Professional Communication program. As the Director of Advanced Communication, she oversaw more than 120 sections of business and technical communication annually. She was also an Assistant Director of the universitys Center for Excellence in Learning and Teaching, where she taught classes, seminars, and workshops on pedagogy; directed graduate student programming; and directed the Preparing Future Faculty program, a career-training program for graduate students and postdoctoral fellows. Her research focused on pedagogy and ethics.