Lipton The Practical Guide to Information Design

1. Auflage 2011
ISBN: 978-1-118-03423-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

The definitive, behind-the-scenes guide to mastering informationdesign
Finally, in one usable format, here's your single-volume resourcefor designing clear projects that really work for your audience.The Practical Guide to Information Design provides all the tools,resources, and best practices that designers need to create highlysuccessful print and digital information design projects.
A brilliant combination of practice and theory, this highly visualbook covers the principles of design, perception, and usability,complete with step-by-step examples that feature the work oftoday's leading professionals. Comprehensively illustrated withhundreds of valuable graphs, maps, tables, line drawings, andphotos, The Practical Guide to Information Design features:
* Complete descriptions and comparisons of various formats
* A range of helpful exercises to reinforce covered material
* Handy summary boxes, bulleted lists, captions, and examples
* A wealth of useful resources for professionals and students

Autoren/Hrsg.

Lipton, Ronnie

Inhaltsverzeichnis

Acknowledgments.
Introduction.
SECTION I: AUDIENCE.
Identifying the Audience.
Chapter 1. How humans (almost) universally Perceive.
Chapter 2. Usability and how to achieve it.
SECTION II: WORD DESIGN.
How to Design Understandably.
Chapter 3. How to work with type and layout.
Chapter 4. How to write clearly.
Chapter 5. How to use color meaningfully.
SECTION III: PICTURE DESIGN.
How to Design Meaningful Graphics.
Chapter 6. How to make pictures that inform.
Chapter 7. Design, label, and caption diagrams clearly.
Chapter 8. Clear forms improve users' experience.
Chapter 9. How to help people find their way clearly.
Bibliography/resources.
Index.
About the author.

Über Autor(innen)

Ronnie Lipton is the Director of Transform and Function, afirm that consults with organizational communicators on effectivewriting, editing, design, and multicultural communication. Anaward-winning journalist and publication designer, she's also theauthor of Designing Across Cultures and Information Graphics andVisual Clues. Lipton has taught journalism in George WashingtonUniversity's Publication Specialist Program and graphic design atthe University of Maryland.