CSR in the German Mittelstand

Development and Implementation
1. Auflage 2021
ISBN: 978-3-8288-4614-2
Verlag: Tectum

Buch, Englisch, 116 Seiten, broschiert, Format (B × H): 148 mm x 210 mm, Gewicht: 188 g

Reihe: Wissenschaftliche Beiträge aus dem Tectum-Verlag : [...], Reihe Wirtschaftswissenschaften

Increasingly aware of the advantages and rewards of corporate social responsibility (CSR), more small and medium-sized companies (SMEs) are interested in engaging in CSR. This book focuses on the German Mittelstand, which consists mostly of SMEs and is considered a role model for other economies. It examines the development of CSR engagement in the German Mittelstand and outlines trends that will allow better recommendations for CSR implementation. The positive trend toward the issue leads to the necessity of a structured CSR approach. Thus, this book offers an overview of important theoretical perspectives, an analysis of the CSR development in the German Mittelstand, and strategic considerations for a successful CSR implementation.
With a foreword by Olga Kuznetsova.

Autoren/Hrsg.

Lipski, Marina

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Corporate Social Responsibility (CSR), Nachhaltiges Wirtschaften