Consumer Information Systems and Relationship Management

Design, Implementation, and Use
Erscheinungsjahr 2013
ISBN: 978-1-4666-4082-5
Verlag: Business Science Reference

Buch, Englisch, 313 Seiten, Hardback, Format (B × H): 221 mm x 286 mm, Gewicht: 918 g

Reihe: Advances in Marketing, Customer Relationship Management, and E-Services

<em>Consumer Information Systems and Relationship Management: Design, Implementation, and Use</em> highlights empirical research, theoretical frameworks, and relevant models on the understanding and implementation of consumer information systems. By covering consumer perceptions of practicality and ease of use, this book is essential for practitioners in business environments and strategic management, meeting consumer needs through the use of digital and Web-based technologies as well as recent empirical research findings and design and implementation of innovative information systems. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Autoren/Hrsg.

Lin, Angela

Foster, Jonathan

Scifleet, Paul

Über Autor(innen)

<strong>Jonathan Foster</strong> is a lecturer in Information Management at the Information School, University of Sheffield. Prior to this he worked in a London-based electronic publishing house. His research interests are in information management and educational informatics. He has worked on a number of research projects in the areas of computer based collaborative group work and learning. He is currently investigating the implementation and evaluation of interactive archives for new media artworks.