Buch, Englisch, 100 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 407 g
Reihe: Routledge Series for Creative Teaching and Learning in Anthropology
China and the Rise of Counterfeit Goods
Buch, Englisch, 100 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 407 g
Reihe: Routledge Series for Creative Teaching and Learning in Anthropology
ISBN: 978-0-415-88302-3
Verlag: Routledge
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
1. Introduction 2. The Structure of a Counterfeit Industry 3. The Market of Counterfeit Goods 4. Consuming Counterfeit Goods 5. Counterfeit Culture as Protest and Rebellion 6. Conclusion