Buch, Englisch, 190 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 362 g
Reihe: Management for Professionals
New Services, New Infrastructure and Service Rules for the Future Society
Buch, Englisch, 190 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 362 g
Reihe: Management for Professionals
ISBN: 978-981-99-9567-7
Verlag: Springer Nature Singapore
This book presents a revolutionary approach to service innovation, combining an interdisciplinary perspective with a robust theoretical framework. Integrating design thinking and systems engineering, it offers a fresh view on evolving service industries. The book is enriched with global case studies, bridging theory and real-world application, making it an essential resource for both professionals and students. It stands out by analyzing new business models and offering both qualitative and quantitative methods for service design, making it a must-read for those seeking to excel in the dynamic service market.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Services Everywhere.- Services in Complexity.- The Perspective of Networks.- The Perspective of Resources.- The Perspective of Needs.- The Perspective of Culture.- Principles of Service Design and Innovation