Buch, Englisch, 230 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 590 g
An Exploration of Television and its Audience
Buch, Englisch, 230 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 590 g
Reihe: Routledge Library Editions: Television
ISBN: 978-0-415-83736-1
Verlag: CRC Press
Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television.
How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.
Autoren/Hrsg.
Fachgebiete
- Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
- Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
Weitere Infos & Material
Part 1 1. An Introduction to the TV Audience2. Rethinking Audience3. The New Audience Research4. Gathering Evidence Part 2 5. Two Empirical Studies6. Behind the News7. The Power of the Popular Television: The Case of Cosby 8. Conclusion
