Buch, Englisch, 316 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 653 g
ISBN: 978-3-319-95650-3
Verlag: Springer Nature Switzerland
This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers, engineers and researchers who want to understand big data and develop new skills that are necessary in the digital business, it not only discusses the latest research, but also presents case studies demonstrating the successful application of data in the digital business.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Technische Wissenschaften Technik Allgemein Betriebswirtschaft für Ingenieure
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
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