Advances in Global Marketing

A Research Anthology
Softcover Nachdruck of the original 1. Auflage 2018
ISBN: 978-3-319-87068-7
Verlag: Springer International Publishing

Buch, Englisch, 517 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 809 g

Presents the state-of-the-art knowledge on global marketing issues
Focuses on unique problems in the field of international marketing
Synthesizes contemporary issues in international marketing 

Zielgruppe

Research

Autoren/Hrsg.

Leonidou, Leonidas C.

Aykol, Bilge

Katsikeas, Constantine S.

Samiee, Saeed

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

International marketing research: A state-of-the-art review and the way forward.- Lean start-up’ practices: Initial internationalization and evolving business models.- Reverse internationalization: A review and suggestions for future research.- The roles of INVs and their agents in the organization of marketing tasks.- Home country institutional agents (HCIAs) as boundary spanners supporting SME internationalization.- Exploring informal and formal learning activities as enablers of learning-by-exporting in small and medium sized firms.- Strengthening innovation for greater exporting: A strategic path for developing country firms.- Antecedents, marketing capabilities contingencies and performance consequences of innovative imitation orientation: A resource orchestration perspective.- Comparative Thick Descripti

on: Articulating similarities and differences in local beer consumption experience.- Face concerns and purchase intentions: A cross-cultural perspective.- The VCW-Value Creation Wheel: A framework for market selection and global growth.- Market withdrawal, international orientation and international marketing: Effects on SME performance in foreign markets.- Ethics, sustainability, and culture: A review and directions for research.

Über Autor(innen)

Dr Leonidas C. Leonidou (Ph.D., M.Sc., University of Bath) is a Professor of Marketing at the School of Economics and Management of the University of Cyprus. His current research interests are in the areas of international marketing/purchasing, relationship marketing, strategic marketing, socially-responsible marketing, and marketing in emerging economies. He has published extensively in these fields and his articles appeared in various journals, such as the European Journal of Marketing, Industrial Marketing Management, International Business Review, International Marketing Review, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of International Business Studies, Journal of International Marketing, Journal of World Business, Management International Review, and Tourism Management.

 Dr Constantine S. Katsikeas (Ph.D. Cardiff University, M.A. Lancaster University) is Associate Dean

for the Faculty, Head of Marketing Division, and the Arnold Ziff Research Chair in Marketing and International Management at Leeds University Business School, Leeds University. His main research interests focus on international marketing and purchasing, competitive strategy, and collaborative exchange relationships. He has published widely in these fields and articles of his have appeared in Journal of Marketing, Organization Science, Strategic Management Journal, Journal of the Academy of Marketing Science, Decision Sciences, Journal of International Business Studies, Journal of International Marketing, and other journals.

 Dr Bilge Aykol (Ph.D., MBA, Dokuz Eylul University) is an Associate Professor of Marketing at the Faculty of Business of Dokuz Eylul University. Her research interests center on international marketing and purchasing, relationship marketing, and experiential consumption. Her articles have appeared in Journal of International Marketing

, Management International Review, Journal of Small Business Management, and Tourism Management.