Buch, Englisch, 252 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 374 g
Signs, Codes, Cultures
Buch, Englisch, 252 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 374 g
Reihe: Routledge Communication Series
ISBN: 978-0-8058-1140-7
Verlag: Routledge
Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
Zielgruppe
Professional
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents: Prelude: Why Semiotics? Introduction: Communication and Semiotics. Part I: Semiotic Theory and Communication Theory. Introducing Semiotics. Signs. Codes. Part II: From Semiotic Theory to Communication Behavior. Food as Sign and Code. Clothing as Sign and Code. Objects as Sign and Code. Part III: From Communication Behavior to Semiotic Theory. Cultures.