Lee / Lings Doing Business Research

A Guide to Theory and Practice
1. Auflage 2012
ISBN: 978-1-4462-0443-6
Verlag: SAGE Publications
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 448 Seiten, Format (B × H): 186 mm x 232 mm

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in ist nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

Autoren/Hrsg.

Lee, Nick

Lings, Ian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
• Interdisziplinäres Wissenschaften Wissenschaften: Allgemeines Wissenschaftliches Arbeiten, Studientechnik
• Sozialwissenschaften Pädagogik Berufliche Bildung Wissenschaftliches Arbeiten, Studientechnik

Inhaltsverzeichnis

What Is Research and Why Would Anyone Want To Do It?
The Scientific Approach to Research
The Interpretive Approach to Research
Reviewing Existing Literature
Theory, Conceptualisation and Hypotheses
Concepts, Constructs and Measurement
The Process of Measure Development
Research Design
Collecting Qualitative Data
Qualitative Data Analysis
Collecting Quantitative Data
How and Why Statistics Work
Quantitative Data Analysis I
Quantitative Data Analysis II
Mixing Methods and Paradigmatic Incommensurability
Writing and Talking about Your Work

Über Autor(innen)

Lee, Nick
Nick Lee is Professor of Sales and Management Science at Loughborough University's School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as 'one of the 15 scientists whose work will shape the future'.