Influence and Marketing Secrets They Don't Want You to Know
Buch, Englisch, 224 Seiten, Format (B × H): 145 mm x 222 mm, Gewicht: 423 g
ISBN: 978-0-470-24336-7
Verlag: Wiley
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword Kevin Hogan vii
Preface xv
Acknowledgments xxi
Chapter 1 Creating Message Contagion 1
Chapter 2 Leverage Applied Propaganda 21
Chapter 3 Position and Package Your Legend 45
Chapter 4 Control the Emotion and the Content 63
Chapter 5 Get a Real Endorsement 77
Chapter 6 Understand Beliefs and True Believers 89
Chapter 7 Harness the Power of the People’s Media 111
Chapter 8 Deliver the Experience 127
Chapter 9 The Subliminal Power of Words 143
Chapter 10 Creating a Cult Following 159
Chapter 11 Seduction 169
Afterword Ben Mack 177
Appendix Coaching for Influence 183
Dr. Rachna D. Jain
Bibliography 191
About the Author 195
Index 197
