Twitter Marketing for Dummies

2. Auflage 2011
ISBN: 978-0-470-93057-1
Verlag: FOR DUMMIES

Buch, Englisch, 336 Seiten, Format (B × H): 188 mm x 235 mm, Gewicht: 499 g

Reihe: For Dummies

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign!

As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition helps you build a following, promote your product, and drive more traffic to your Web site.
* Details the changes to Twitter since the previous edition and explores the newest features and functionality that Twitter now offers to businesses looking to market their product on the fastest-growing social networking service
* Shows you how to effectively increase your visibility and promote your message via Twitter
* Looks at the new promoted Tweets and Twitter lists
* Delves into the marketing possibilities that exist with the new feature of sharing tweets on other social networking sites

So stop twiddling your thumbs and start tweeting today with the Twitter marketing advice shared within the pages of Twitter Marketing For Dummies, 2nd Edition.

Autoren/Hrsg.

Lacy, Kyle

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Internet, E-Mail, VoIP
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation

Inhaltsverzeichnis

Introduction.

Part I: The Future of Twitter in Business.

Chapter 1: I Tweet, You Tweet, We All Tweet: Twitter and Your Business.

Chapter 2: Getting Started with Twitter.

Part II: Building and Implementing Your Twitter Marketing Road Map.

Chapter 3: Combining New and Old Media Marketing.

Chapter 4: Planning Your Twitter Marketing Strategy.

Chapter 5: Being Productive with Your Twitter Marketing Plan.

Chapter 6: Measuring the Success of Your Marketing Plan.

Part III: Devising Online Strategies for Twitter Marketing Domination.

Chapter 7: Building Your Personal Twitter Tribe.

Chapter 8: Leveraging Your Twitter Tribe.

Chapter 9: Reaching Your Customers.

Chapter 10: Creating Quality Content on Twitter.

Part IV: Implementing Twitter Strategies for Offline Marketing Domination.

Chapter 11: Promoting to Attract Sales Leads.

Chapter 12: Improving Your Customer Service.

Chapter 13: Relating to the Public.

Chapter 14: Building Thought Leadership on Twitter.

Part V: The Part of Tens.

Chapter 15: Ten Do's on Twitter.

Chapter 16: Ten Don'ts on Twitter.

Chapter 17: Ten Thought Leaders on Twitter.

Chapter 18: Ten Tools for Twitter Productivity.

Part VI: Appendixes.

Appendix A: Great Twitter Marketing Ideas in 140 Characters or Less.

Appendix B: The Best Twitter Applications and Support Sites.

Index.

Über Autor(innen)

Kyle Lacy is principal at MindFrame, a creative campaign management company specializing in social media. He has taught more than 175 companies and businesses across the world how to use social media. His blog, www.kylelacy.com, has been included among the AdAge Power 150 marketing blogs.