Marketing in the 21st Century: Concepts, Challenges and Imperatives

Concepts, Challenges and Imperatives
1. Auflage 2017
ISBN: 978-1-138-70772-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 336 Seiten, Format (B × H): 148 mm x 219 mm, Gewicht: 454 g

Reihe: Routledge Revivals

This title was first published in 2000: Designed to explore the emerging challenges for marketing executives and their organizations, as well as to survey the viable strategies for meeting these challenges. The book updates marketing concepts, terminologies and practices dictated by changes in social, economic, competitive and technological conditions. Additionally, the role governments need to play in order to create an enabling environment in which business institutions can provide goods and services at reasonable costs and prices is clearly spelt out.

Autoren/Hrsg.

Kyambalesa, Henry

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

List of Figures, List of Tables, Preface, 1. The Marketing Function, 2. The Changing Business Environment, 3. Culture in Cross-Border Marketing, 4. The Japanese Challenge, 5. The Role of Governments, Endnotes, Glossary, Bibliography, Index, The Author

Über Autor(innen)

Kyambalesa, Henry