101 Design Methods

A Structured Approach for Driving Innovation in Your Organization
1. Auflage 2012
ISBN: 978-1-118-08346-8
Verlag: Wiley John + Sons

Buch, Englisch, 336 Seiten, Format (B × H): 192 mm x 231 mm, Gewicht: 707 g

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Autoren/Hrsg.

Kumar, Vijay

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Wirtschaftswissenschaften Literatur für Manager

Inhaltsverzeichnis

Introduction

Four core principles of successful innovation

Principle 1: Chapter 2: Build Innovations around Experiences

Nike

Principle 2: Chapter 4: Think of Innovations as Systems

Healthcare system

Principle 3: Chapter 3: Cultivate an Innovation Culture

Innovation culture in organizations

Principle 4: Adopt a Disciplined Innovation Planning Process

Integrating innovation processes

A model of the design innovation process

The Design Innovation Process with seven distinct modes of activity

Process is non-linear

Process is iterative

Seven modes of the design innovation process

Mode 1: Sense Intent

Mode 2: Know Context

Mode 3: Know People

Mode 4: Frame Insights

Mode 5: Explore Concepts

Mode 6: Frame Solutions

Mode 7: Realize Offerings

Understanding methods

Mode 1: Sense Intent

Sense Intent: Mindset

Mindset: Sensing changing conditions

Mindset: Seeing Overviews

Mindset: Foreseeing trends

Mindset: Reframing problems

Mindset: Forming an intent

Sense Intent: Methods

1.01 Buzz Reports

1.02 Popular Media Scan

1.03 Key Facts

1.04 Innovation Source Book

1.05 Trends Expert Interview

1.06 Keyword Bibliometrics

1.07 Ten Types of Innovation Framework

1.08 Innovation Landscape

1.09 Trends Matrix

1.10 Convergence Map

1.11 From. To Exploration

1.12 Initial Opportunity Map

1.13 Offering-Activity-Culture Map

1.14 Intent Statement

Mode 2: Know Context

Know Context: Mindset

Mindset: Knowing Context History

Mindset: Understanding Frontiers

Mindset: Seeing System Overviews

Mindset: Understanding Stakeholders

Mindset: Using Mental Models

Know Context: Methods

2.01 Contextual Research Plan

2.02 Popular Media Search

2.03 Publications Research

2.04 Eras Map

2.05 Innovation Evolution Map

2.06 Financial Profile

2.07 Analogous Models

2.08 Competitors-Complementors Map

2.09 Ten Types of Innovation Diagnostics

2.10 Industry Diagnostics

2.11 SWOT Analysis

2.12 Subject Matter Experts Interview

2.13 Interest Groups Discussion

Mode 3: Know People

Know People: Mindset

Mindset: Observing Everything

Mindset: Building empathy

Mindset: Immersing in daily life

Mindset: Listening openly

Mindset: Looking for problems and needs

Know People: Methods

3.01 Research Participant Map

3.02 Research Planning Survey

3.03 User Research Plan

3.04 Five Human Factors

3.05 P.O.E.M.S.

3.06 Field Visit

3.07 Video Ethnography

3.08 Ethnographic Interview

3.09 User Pictures Interview

3.10 Cultural Artifact

3.11 Image Sorting

3.12 Experience Simulation

3.13 Field activity

3.14 Remote Research

3.15 User Observations Database

Mode 4: Frame Insights

Frame Insights: Mindsets

Mindset 1: Exploring Systems

Mindset 2: Looking for Patterns

Mindset 3: Constructing Overviews

Mindset 4: Identifying Opportunities

Mindset 5: Developing Guiding Principles

Frame Insights: Methods

4.01 Observations to Insights

4.02 Insights Sorting

4.03 Observation Queries

4.04 User Response Analysis

4.05 ERAF Systems Diagram

4.06 Descriptive Value Web

4.07 Entities Position Map

4.08 Venn Diagram

4.09 Tree / Semi-lattice Diagram

4.10 Symmetric Clustering Matrix

4.11 Asymmetric Clustering Matrix

4.12 Activity Network

4.13 Insights Clustering Matrix

4.14 Semantic Profile

4.15 User Groups Definition

4.16 Compelling Experience Map

4.17 User Journey Map

4.18 Summary Framework

4.19 Design principles generation

4.20 Analysis Workshop

Mode 5: Explore Concepts

Explore Concepts: Mindset

Mindset 1: Challenging assumptions

Mindset 2: Standing in the future

Mindset 3: Exploring concepts at the fringes

Mindset 4: Seeking clearly added value

Mindset 5: Narrating stories about the future

Explore Concepts: Methods

5.01 Principles to Opportunities

5.02 Opportunity Mi

Über Autor(innen)

Kumar, Vijay
Vijay Kumar is a professor at the IIT Institute of Design, the graduate school of design at the Illinois Institute of Technology, where he leads the Strategic Design Planning and the Design Methods programs. Kumar has taught, published, consulted, and lectured throughout the world on using structured methods, tools, and frameworks for conceiving reliable human-centered innovations and turning them into strategic plans for organizations. He has consulted for Autodesk, Motorola, Pfizer, Procter & Gamble, SC Johnson, Steelcase, Target, T-Mobile, and many others.