E-Business

Erscheinungsjahr 2013
ISBN: 978-0-19-806984-3
Verlag: Oxford University Press

Buch, Englisch, 512 Seiten, Format (B × H): 185 mm x 236 mm, Gewicht: 699 g

E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies.

The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies.

Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.

Zielgruppe

Primary: MBA/PGDM courses (IT and marketing specializations); Secondary: Professionals

Autoren/Hrsg.

Kulkarni, Parag

Jahirabadkar, Sunita

Chande, Pradip

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

- 1. E-business - Understanding new Internet Economy and Business

- 2. E-business models

- 3. E-business: Competitive and Business Strategy

- 4. Value creation and Business Strategies in e-age

- 5. Creating e-business plan

- 6. Design and development of a business website

- 7. Building and launching E-business

- 8. E-market

- 9. Back end systems

- 10. E-business Applications

- 11. Online Payment Services

- 12. Security and Reliability of E-Business

- 13. Knowledge Management and Business Intelligence for strategic e-business

- 14. Evaluation and Audit of E-Business

- 15. Future E-Business: Challenges and Opportunities

- Appendices

- App 1: E-Banking

- App 2: Mobile computing and M-commerce

- App 3: Web development

- App 4: IT Act 2000

Über Autor(innen)

Dr Parag Kulkarni is CEO and Chief Scientist at EKLaT Research, Pune. An alumnus of IIM Kolkata and IIT Kharagpur, he has been conferred with DSc - Higher Doctorate for his research, professional, and business contributions. He has been a visiting faculty at various IIMs and IITs, Symbiosis, Pune University, and FTMS-Singapore and has co-authored IT Strategy for Business (OUP).

Sunita Jahirabadkar is Assistant Professor in department of Computer Engineering in Cummins College of Engineering, Pune. She has more than 15 years of experience in teaching and industry.

Dr Pradip K Chande is Group Director, TRUBA Group of Institutes, Indore. Formerly, Professor, IIM Indore; Director MANIT, Bhopal; and Corporate Head, MBT, Pune, he has three decades of experience in teaching, research, consultancy, industry, and administration. He has co-authored IT Strategy for Business (OUP).