Kucuk Visualizing Marketing

From Abstract to Intuitive
1. Auflage 2017
ISBN: 978-3-319-48027-5
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 126 Seiten

Reihe: Progress in Mathematics

This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss the marketing concepts visually and open a door to future predictions of the evolution of such marketing concepts. Marketing concepts are, by nature, abstract and there is a need for approaches that provide a clear picture of such concepts and concrete and hands-on knowledge tools to students, scholars, and practitioners. Furthermore, the recent rising importance and popularity of marketing metrics make visualization of such important marketing phenomena possible. Visualizing or concretizing of marketing data is more important than ever as the usage and presentation of such enormous amounts of data requires visual representation. Thus, the book provides collection of such marketing visualization examples that can help marketing scholars and students to make sense of marketing concepts and their data, so that they can develop clearer and winning marketing strategies.

Zielgruppe

Research

Autoren/Hrsg.

Kucuk, S. Umit

Inhaltsverzeichnis

1. Marketing and Marketing Mix.- 2. Visualization of Product.- 3. Visualization of Price.- 4. Visualization of Place.- 5. Visualization of Promotion.- 6. Marketing Mix Modeling.- 7. The Transformation of Marketing Mix.

Über Autor(innen)

S. Umit Kucuk has taught marketing, consumer behavior, and statistics courses at the University of Washington, Seattle University, Central Washington University, and Eastern Washington University, USA. He is widely published in the Anti-Trust Bulletin , Journal of Brand Management , J ournal of Business Ethics , Journal of Business Research , Journal of Consumer Affairs , Journal of International Consumer Marketing , Journal of Retailing and Consumer Services , Journal of Research for Consumers , M arketing Theory , and Technovation , among others. He is the winner of the 2010 “Citation of Excellence” award from Emerald Management Reviews and his articles are among the most popular and most downloaded in these journals.