Buch, Englisch, 736 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 978 g
Buch, Englisch, 736 Seiten, Format (B × H): 187 mm x 233 mm, Gewicht: 978 g
ISBN: 978-1-394-31875-9
Verlag: Wiley
Share your brand message and connect with your customers
There's no way around it—social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing All-in-One For Dummies, you, too, can join the digital era and take your social media accounts to the next level. Accessible and comprehensive, this guide teaches you to apply your marketing skills to the latest social media platforms, allowing you to promote your business, reach customers, and thrive in the global marketplace. Get up to date with information on AI tools and AI-generated content, as well as voice search, short-form video content, and more. Let this Dummies book coach you to social media marketing success. - Get acquainted with the top social media platforms for business marketing
- Learn how to create more compelling content—with or without the help of AI
- Consider social commerce and influencer partnerships in your marketing mix
- Use groups, communities, and private spaces to build trust and camaraderie
This nine-in-one guide is perfect for social media strategists, web site managers, marketers, publicists, and anyone else in charge of an organization's social media strategy. It's also a great choice for entrepreneurs interested in learning how social media can help generate business.
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Weitere Infos & Material
Introduction 1
Book 1: The Social Media Mix 5
Chapter 1: Making the Business Case for Social Media 7
Chapter 2: Tallying the Bottom Line 29
Chapter 3: Plotting Your Social Media Marketing Strategy 49
Chapter 4: Managing Your Cybersocial Campaign 71
Book 2: Cybersocial Tools 93
Chapter 1: Discovering Helpful Tech Tools 95
Chapter 2: Leveraging SEO for Improved Visibility 117
Chapter 3: Optimizing Social Media for Internal and External Searches 149
Chapter 4: Using Social Bookmarks, News, and Share Buttons 171
Book 3: Content Marketing 193
Chapter 1: Growing Your Brand with Content 195
Chapter 2: Exploring Content-Marketing Platforms 207
Chapter 3: Developing a Content-Marketing Strategy 233
Chapter 4: Getting Your Content to the Masses 245
Book 4: X 259
Chapter 1: Using X as a Marketing Tool 261
Chapter 2: Using X as a Networking Tool 275
Chapter 3: Making X Yours 291
Chapter 4: Social Listening with X 303
Book 5: Facebook 309
Chapter 1: Using Facebook as a Marketing Tool 311
Chapter 2: Creating and Sharing Content on Facebook 333
Chapter 3: Advertising and Selling on Facebook 351
Chapter 4: Streaming Live Video on Facebook 367
Book 6: LinkedIn 379
Chapter 1: Promoting Yourself with LinkedIn 381
Chapter 2: Promoting Your Business with LinkedIn. 401
Chapter 3: Using LinkedIn as a Content Platform 423
Book 7: Getting Visual 435
Chapter 1: Pinning Down Pinterest 437
Chapter 2: Snapchatting It Up! 457
Chapter 3: Getting Started with Instagram 475
Chapter 4: TikTok(ing) Around the Clock 495
Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 507
Book 8: Other Social Media Marketing Sites 515
Chapter 1: Weighing the Business Benefits of Minor Social Sites 517
Chapter 2: Maximizing Stratified Social Communities 525
Chapter 3: Profiting from Mid-Size Social Media Channels 549
Chapter 4: Integrating Social Media 557
Chapter 5: Advertising on Social Media 573
Book 9: Measuring Results and Building on Success 599
Chapter 1: Delving into Datas 601
Chapter 2: Analyzing Content-Sharing Metrics 615
Chapter 3: Analyzing X Metrics 629
Chapter 4: Analyzing Meta Metrics 637
Chapter 5: Measuring LinkedIn Performance 645
Chapter 6: Comparing Metrics from Different Marketing Techniques 653
Chapter 7: Making Decisions by the Numbers 667
Index 681
