Netnography

Redefined
2. Revised Auflage 2015
ISBN: 978-1-4462-8574-9
Verlag: SAGE Publications Ltd

Buch, Englisch, 320 Seiten, Format (B × H): 249 mm x 177 mm, Gewicht: 710 g

Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography.

With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites.

Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.

Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.

Autoren/Hrsg.

Kozinets, Robert

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

Chapter 1: INTRODUCTION
Chapter 2: NETWORKED SOCIALITY
Chapter 3: RESEARCHING NETWORKED SOCIALITY
Chapter 4: NETNOGRAPY REDEFINED
Chapter 5: PLANNING AND PREPARATION
Chapter 6: ETHICS
Chapter 7: DATA COLLECTION
Chapter 8: RESEARCHER PARTICIPATION IN DATA COLLECTION AND CREATION
Chapter 9: DATA ANALYSIS AND INTERPRETATION
Chapter 10: REPRESENTATION
Chapter 11: HUMANIST NETNOGRAPHY

Über Autor(innen)

Kozinets, Robert
Robert Kozinets is the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the University of Southern California’s Annenberg School for Communication and Journalism and Marshall School of Business. An academic whose methods and theories are widely used by researchers, in classrooms, and in industry, he has taught digital methods to some of the world’s best students and consulted with a range of highly respected global organizations.