E-Book, Englisch, 184 Seiten, eBook
Koppelmann Procurement Marketing
Erscheinungsjahr 2013
ISBN: 978-3-662-09459-4
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
A Strategic Concept
E-Book, Englisch, 184 Seiten, eBook
ISBN: 978-3-662-09459-4
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Zielgruppe
Professional/practitioner
Weitere Infos & Material
Problems: Corporate Problems. Procurement Problems.- The Vision: The Theory. Consequences of the Vision.- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions.- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.