New Product Development in the Global Economy

2007. Auflage 2007
ISBN: 978-0-230-00199-2
Verlag: Palgrave MacMillan UK

Buch, Englisch, 263 Seiten, Format (B × H): 145 mm x 221 mm, Gewicht: 476 g

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Zielgruppe

Research

Autoren/Hrsg.

Kono, T.

Lynn, L.

Inhaltsverzeichnis

What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development

Über Autor(innen)

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has made academic presentations around the world

LEONARD LYNN is Professor of Management Policy at Case Western Reserve University, USA. He is the author of two books and more than 50 academic articles on technology policy and management. Lynn is a past president of the Association of Japanese Business Studies, member of the American Advisory Committee of the Japan Foundation, and serves on the editorial boards of several journals.