The Digital Marketing Handbook

A Step-By-Step Guide to Delivering Consistent Digital Marketing Success
2. Auflage 2026
ISBN: 978-1-3986-2975-2
Verlag: Kogan Page

Buch, Englisch, 304 Seiten, Format (B × H): 156 mm x 234 mm

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact.

The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strategy into performance across complex B2B and B2C environments. Written for professionals responsible for planning, execution and optimization, it brings together proven principles, structured frameworks and real-world application to help you deliver consistent results.

Written by industry expert and bestselling author, Simon Kingsnorth, this fully updated second edition takes you step-by-step through every core discipline of digital marketing. From SEO and paid media to content, automation and analytics, it shows how to apply integrated strategy across channels while avoiding common pitfalls that undermine ROI. Drawing on real-world examples from global brands including Google, Amazon and Nissan, the book shows what works in practice.

You'll learn how to:

- Develop integrated digital marketing strategy aligned to business objectives

- Implement SEO, GEO, paid media and social campaigns with clarity and control

- Apply content, psychology and creative principles to improve conversion

- Use AI, automation and analytics to optimize performance at scale

- Build partnerships, affiliates and customer journeys that drive loyalty

A practical, accessible guide for every marketer's desk, The Digital Marketing Handbook helps you build credibility, sharpen execution and deliver sustained impact from your digital marketing investment.

Themes include: digital marketing strategy, SEO and paid media, marketing automation, AI in marketing, performance optimization, B2B and B2C marketing

Autoren/Hrsg.

Kingsnorth, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Chapter - 01: How this book works; Chapter - 02: Understanding consumer psychology; Chapter - 03: Developing high-converting platforms; Chapter - 04: Using AI to enhance your processes; Chapter - 05: Optimizing your platforms to deliver top SEO results; Chapter - 06: Managing paid search for cost-effective results; Chapter - 07: Getting creative with design principles; Chapter - 08: Running display advertising that delivers brand value; Chapter - 09: Managing affiliates and partnerships to deliver highly targeted leads; Chapter - 10: Delivering organic and paid social media that grows your brand; Chapter - 11: Using analytics to interpret and optimize your results to maximize performance; Chapter - 12: Automating your email and CRM plans to deliver compelling digital communications; Chapter - 13: Using e-commerce and retail partners to scale your merchandizing; Chapter - 14: Providing customer service that delivers high review scores and builds loyalty;

Über Autor(innen)

Kingsnorth, Simon
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Simon Kingsnorth is a digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at CitiBank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.