Marketing in Web 3.0

Artificial Intelligence, the Metaverse and the Future of Marketing
1. Auflage 2024
ISBN: 978-1-3986-1555-7
Verlag: Kogan Page

Buch, Englisch, 248 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 540 g

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industry expert Simon Kingsnorth. Do you feel confident leading your company's marketing efforts into the new world of web3 and the metaverse? Whilst many marketers know how important and influential this technology is going to be, many don't feel sure about where to start, what technology is here to stay or what the possibilities are. Marketing in Web 3.0 walks you through exactly what you should be doing today, what the technology is and where it's going. Covering everything from gamification, to creating immersive experiences and even the future of search, this book will give you an understanding of where we are now, how we got here and how you can seamlessly transform your marketing strategy and team for the future. As we navigate our way into web3 there is huge potential for brands to make an impact and reposition themselves for the future, but also huge risks and this book from the author of the market-leading book Digital Marketing Strategywill teach you how you can capitalize on this emerging technology to create new experiences and connect with customers in a whole new way.

Autoren/Hrsg.

Kingsnorth, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

• • Chapter - 00: INTRODUCTION;
• Section - ONE: THE JOURNEY TO WEB 3.0;
• • Chapter - 01: What have we learned from Web 2.0;
  • Chapter - 02: Understanding the semantic web;
  • Chapter - 03: What the blockchain means for marketing;
  • Chapter - 04: Understanding the importance of gaming;
  • Chapter - 05: The technology foundations;
  • Chapter - 06: Ethics and marketing in Web 3.0;
• Section - TWO: MARKETING IN WEB 2.5;
• • Chapter - 07: Creating VR and AR experiences;
  • Chapter - 08: Using AI in your marketing;
  • Chapter - 09: Marketing via the internet of things;
  • Chapter - 10: How marketers have used Gamification;
  • Chapter - 11: Learnings from existing mini metaverses;
  • Chapter - 12: Delivering integrated marketing;
  • Chapter - 13: The changing face of search;
  • Chapter - 14: Building meaningful content strategies;
• Section - THREE: MARKETING IN WEB 3.0;
• • Chapter - 15: How consumers will act in Web 3.0;
  • Chapter - 16: Building your brand;
  • Chapter - 17: Creating immersive experiences;
  • Chapter - 18: Combining the virtual and the physical;
  • Chapter - 19: Building a team for Web 3.0;

Über Autor(innen)

Kingsnorth, Simon
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Simon Kingsnorth is a marketing expert with over 25 years' industry experience. Based in the UK, he has held senior marketing roles at leading brands, is CEO of the global marketing agency SK and is a regular keynote speaker and contributor to industry publications. He is the author of Digital Marketing Strategy and The Digital Marketing Handbook, also published by Kogan Page.