Digital Marketing Handbook

Deliver Powerful Digital Campaigns
1. Auflage 2022
ISBN: 978-1-3986-0341-7
Verlag: Kogan Page

Buch, Englisch, 288 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 810 g

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Autoren/Hrsg.

Kingsnorth, Simon

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

• • Chapter - 01: How this book works;
  • Chapter - 02: Building a high-converting, beautiful website;
  • Chapter - 03: Optimizing your website to deliver top SEO results;
  • Chapter - 04: Managing paid search for cost-effective results;
  • Chapter - 05: Running display advertising that delivers brand value;
  • Chapter - 06: Managing affiliates and partnerships to deliver highly targeted leads;
  • Chapter - 07: Creating content that excites, informs and converts;
  • Chapter - 08: Delivering organic and paid social media that grows your brand;
  • Chapter - 09: Using analytics to interpret and optimize your results to maximize performance;
  • Chapter - 10: Automating your email and CRM plans to deliver compelling digital communications;
  • Chapter - 11: Using e-commerce and retail partners to scale your merchandizing;
  • Chapter - 12: Providing customer service that delivers high review scores and builds loyalty;

Über Autor(innen)

Kingsnorth, Simon
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.

Simon Kingsnorth is a recognized digital marketing expert with over 20 years' industry experience. Based in Reading, UK, he was previously the Global Head of Digital Marketing at Citi Bank and has worked with leading brands including Vodafone, Direct Line Group and Google as well as on many successful start-up launches. A regular conference keynote speaker and contributor to industry publications, he is also the author of Digital Marketing Strategy, also published by Kogan Page.