King / Murphy Salesforce B2C Solution Architect's Handbook

Leverage Salesforce to create scalable and cohesive business-to-consumer experiences
2. Auflage 2024
ISBN: 978-1-80107-875-7
Verlag: De Gruyter
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 464 Seiten

No detailed description available for "Salesforce B2C Solution Architect's Handbook".

Autoren/Hrsg.

King, Mike

Murphy, Melissa

Fachgebiete

• Mathematik | Informatik EDV | Informatik Programmierung | Softwareentwicklung Software Engineering
• Mathematik | Informatik EDV | Informatik Business Application Unternehmenssoftware
• Mathematik | Informatik EDV | Informatik Business Application Groupware

Inhaltsverzeichnis

Table of Contents - De-Mystifying Salesforce
- Supporting Your Customers with Service Cloud
- Direct-to-Consumer Selling with B2C Commerce
- Engaging Customers with Marketing Cloud
- Know Your Customer with Data Cloud (DC)
- Salesforce Ecosystem – Building a Complete Solution
- Role of a Solution Architect
- Integration Architecture Options
- Creating a 360° View of the Customer
- Customizing for Common Business Needs
- Enterprise Integration Strategies
- Exam Preparation Tools and Techniques
- Prerequisite Certifications
- Commerce and Integration
- Certification Scenarios

Über Autor(innen)

King Mike:
Mike King has worked on the most complex B2C Commerce customer implementations, including multiple brands and geographies worldwide. Mike is also a certified Salesforce instructor, teaching the B2C Technical Architect certification preparation course. In January 2019, Mike participated in the inaugural Salesforce cross-cloud academy. He has since worked with Salesforce on the B2C Solution Architect exam development team and in real-world B2C Solution Architecture implementations. Mike has also spoken numerous times with Salesforce on the topics of B2C Solution Architecture, including at TrailblazerDX, Salesforce Connections, and Dreamforce. When not obsessing about Salesforce, commerce, and software architecture, Mike enjoys hiking, camping, and woodworking.Murphy Melissa:
Melissa Murphy specializes in cross-cloud Salesforce implementations. Having supported multiple industries and brands, Melissa has experience driving digital transformations with customers. She is a certified Data Cloud, Market Cloud Engagement, and AI architect. Melissa has presented at multiple Salesforce and Marketing Technology conferences, including Connections and Dreamforce, on Data Cloud best practices. She thrives in helping clients develop overarching marketing strategies to drive real business impact through technical solutions. When not in the weeds on Salesforce cross-cloud architecture, Melissa enjoys reading, Taekwondo, and cooking great food.