Buch, Englisch, 161 Seiten, Previously published in hardcover, Format (B × H): 210 mm x 279 mm, Gewicht: 455 g
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Proceedings of the 1987 Minority Marketing Congress
Buch, Englisch, 161 Seiten, Previously published in hardcover, Format (B × H): 210 mm x 279 mm, Gewicht: 455 g
Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN: 978-3-319-38693-5
Verlag: Springer International Publishing
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behaviour.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Foreword.- Plenary Session.- Issues in Methodology.- Consumer Behavior,- Minorities and Advertising and Promotion.- Minority Enterprises.
