Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

1. Auflage 2023
ISBN: 978-3-031-07424-0
Verlag: Springer International Publishing

Buch, Englisch, 457 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 715 g

Reihe: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.

The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.

In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.

The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Zielgruppe

Research

Autoren/Hrsg.

Kilpatrick, Bruce

Këllezi, Pranvera

Kobel, Pierre

Fachgebiete

• Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Handels-, Wirtschafts- und Gesellschaftsrecht
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Rechtswissenschaften Wirtschaftsrecht Medienrecht
• Rechtswissenschaften Recht, Rechtswissenschaft Allgemein Rechtsvergleichung
• Mathematik | Informatik EDV | Informatik Daten / Datenbanken Big Data
• Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
• Rechtswissenschaften Wirtschaftsrecht Gewerblicher Rechtsschutz Wettbewerbs- und Kartellrecht, Werberecht

Inhaltsverzeichnis

Part I: Antitrust in Data Driven Markets.- International Report.- Australia.- Austria.- Belgium.- France.- Germany.- Hungary.- Norway.- Switzerland.- United Kingdom.- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing.- International Report.- Austria.- Brazil.- Germany.- Hungary.

Über Autor(innen)

Bruce Kilpatrick is a partner at Addleshaw Goddard LLP, based in London. He advises a range of clients on competition law, utility regulation, merger control, and EU state aid matters. He has particular expertise in the energy, transport, retail, and financial services sectors.

Pierre Kobel practiced in all fields of law in different law firms in Geneva, Lausanne, and in the USA, as well as with the Federal administration in Bern and as a deputy judge in Geneva. He is frequently invited as a guest lecturer and is a recognized practitioner in the field of antitrust, intellectual property, and dispute resolution.

Pranvera Këllezi is an attorney at law in Geneva and a member of the Swiss Competition Commission, Switzerland. She represents companies and public organizations in business law, antitrust and competition, data protection, as well as in public economic law. She is member of the LIDC bureau.