Buch, Englisch, 457 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 875 g
Reihe: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
Buch, Englisch, 457 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 875 g
Reihe: LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
ISBN: 978-3-031-07421-9
Verlag: Springer International Publishing
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data.
The first part focuses on the role of competition law in shaping the digital economy. It discusses the use of personal data, the market power of platforms, the assessment of free services, and more broadly the responsibility of dominant companies in the smooth functioning of the digital economy. In turn, the second part sheds light on how the conduct of influencers, native advertising and the use of AI for marketing purposes can be controlled by the law, focusing on the use of personal data and the impact of behavioral advertising on consumers.
In this regard, the book brings together the current legal responses across a number of European and other countries, all summarized and elaborated on in the form of two international reports.
The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
- Rechtswissenschaften Wirtschaftsrecht Gewerblicher Rechtsschutz Wettbewerbs- und Kartellrecht, Werberecht
- Rechtswissenschaften Wirtschaftsrecht Medienrecht
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Big Data
- Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Handels-, Wirtschafts- und Gesellschaftsrecht
- Rechtswissenschaften Recht, Rechtswissenschaft Allgemein Rechtsvergleichung
Weitere Infos & Material
Part I: Antitrust in Data Driven Markets.- International Report.- Australia.- Austria.- Belgium.- France.- Germany.- Hungary.- Norway.- Switzerland.- United Kingdom.- Part II: Legal Framework for Influencers, Native Advertising and Control over the use of AI in Marketing.- International Report.- Austria.- Brazil.- Germany.- Hungary.