Buch, Englisch, 448 Seiten, Format (B × H): 168 mm x 239 mm, Gewicht: 599 g
Buch, Englisch, 448 Seiten, Format (B × H): 168 mm x 239 mm, Gewicht: 599 g
ISBN: 978-0-19-905651-4
Verlag: Oxford University Press
What tasks do business managers have to fulfill? What are the plans which you need to put in place to ensure success? How important is financial management? How can you lead and motivate your staff? Principles of Business Management third edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasizes management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also provides guidance on writing a business plan. Features such as Readers, Critical thinking boxes, case studies and revision questions engage the student and facilitate the application of learning. Principles of Business Management third edition provides an excellent introduction for entry-level Business Management students. It is suitable for students at universities and universities of technology who plan to go into management in the private or NGO sectors or intend to become entrepreneurs.
