The Influence of Western Consumerism on Eastern Culture

A Consumer Behaviour Perspective
1. Auflage 2025
ISBN: 978-1-032-89485-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 152 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: Routledge Studies in Marketing

This book consolidates and documents the influence of Western consumerism on Eastern culture and values.

The book provides a thorough overview of the current knowledge regarding Western consumerism and Eastern cultural values. Drawing upon research into consumer behaviour, social psychology, and anthropology, it explores how Western consumer culture has influenced Eastern culture. By surveying a spectrum of domains, including food and cuisine, fashion, music and cinema, healthcare and medicine, the book considers the extent to which traditional Eastern values have changed and evolved during the globalisation and commercialisation process, whether it is a matter of acculturalisation, glocalisation, cultural hybridisation and even modernisation. It also highlights the recent phenomenon of cultural renaissance, where Asian consumers are attempting to reconnect with their traditional culture, thus reversing or at least retarding the influence of Western consumer culture.

A book of interest to researchers of socio-cultural studies, consumer culture theory, cross-cultural psychology and consumer behaviour studies.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Khan, Huda

Lee, Richard

Rashid Saeed, Muhammad

Duong, Quynh Anh

Xu, Zhixing

Fachgebiete

• Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Sozialwissenschaften Ethnologie | Volkskunde Volkskunde Historische & Regionale Volkskunde
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung

Inhaltsverzeichnis

Table of Contents

1: Introduction

2: Philosophies, Religions and Traditions of Asian Cultures

3: Underpinnings of Asian Consumer Culture

4: Western Consumer Culture

5: The Impacts of Western Consumer Culture on Asian Societies

6: The Emergence of Cultural Renaissance in Asia

7: Conclusion

References

Index

Über Autor(innen)

Richard Lee is an Professor of Marketing at the University of South Australia and Research Associate at the Ehrenberg Bass Institute.

Quynh Anh Duong is a marketing specialist with 10 years of experience across Southeast Asia and Australia and holds a Master of Communication from the University of South Australia.

Huda Khan is a Senior Lecturer in Marketing and Associate Director of the Africa Asia Centre for Sustainability Research at the Business School, University of Aberdeen, UK.

Muhammad Rashid Saeed is a Lecturer in Marketing at the UQ Business School, University of Queensland, Australia.

Zhixing Xu is an Associate Professor of Human Resource Management at Beijing Normal University and serves as Vice Dean of the Graduate School at Beijing Wuzi University.