Buch, Englisch, 234 Seiten, Format (B × H): 190 mm x 245 mm, Gewicht: 474 g
Buch, Englisch, 234 Seiten, Format (B × H): 190 mm x 245 mm, Gewicht: 474 g
ISBN: 978-0-7506-5968-0
Verlag: Taylor & Francis Ltd
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of marketing in specific areas of the arts, with each chapter having been written by a specialist in the field. Although primarily focusing on the UK market, the subject has global relevance and appeal, and policy is evaluated on national, European and supranational levels. Specialist topics dealt with range from the marketing of the theatre, opera, and museums, through to the film industry and popular music.
Zielgruppe
Students on marketing degrees, specializing in arts marketing, and students on courses concerned with individual aspects of the arts, e.g. Theatre and Dance.
Autoren/Hrsg.
Fachgebiete
- Geisteswissenschaften Kunst Kunst, allgemein
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
Weitere Infos & Material
Bibliographical notes; Introduction; The marketing of popular music; Marketing in the film industry; The marketing of theatre; The marketing of opera; Marketing and jazz; The theory and practice of visual arts marketing; Museum marketing: understanding different types of audiences; Societal arts marketing: a multi-sectoral, inter-disciplinary and international perspective; Key issues in arts marketing; References; Index.
