Kennedy Shapeholders

Business Success in the Age of Activism
1. Auflage 2017
ISBN: 978-0-231-54278-4
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten

Reihe: Columbia Business School Publishing

Many companies fail to anticipate activism, and they flounder on first contact. Mark R. Kennedy examines the different languages that shapeholders and companies speak and their contrasting metrics for what constitutes acceptable business practice. Executives, he argues, must be visionaries who find collaborations to diffuse tensions.

Autoren/Hrsg.

Kennedy, Mark

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Regierungspolitik Wirtschafts- und Finanzpolitik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Volkswirtschaftslehre Wirtschaftspolitik, politische Ökonomie
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Preface
Acknowledgments
Introduction: From the Heart of a Businessman
Who Are the Shapeholders?
1. Shapeholders
2. Social Activists
3. The Media
4. Politicians
5. Regulators
Seven Steps to Shapeholder Success
6. Align with a Purpose
7. Anticipate
8. Assess
9. Avert
10. Acquiesce
11. Advance Common Interests
12. Assemble to Win
13. Pope Francis, a CEO Worth Emulating
Notes
Index

Über Autor(innen)

Mark R. Kennedy is president of the University of North Dakota, founder of the Economic Club of Minnesota, and a member of the Council on Foreign Relations. He has served as treasurer of Macy's, a U.S. congressional representative, a presidential trade advisor under Presidents George W. Bush and Barack Obama, and director of George Washington University's Graduate School of Political Management.