Introduction to Social Media Marketing

A Guide for Absolute Beginners
1. Auflage 2017
ISBN: 978-1-4842-2853-1
Verlag: Apress

Buch, Englisch, 152 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 2642 g

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketinghas a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

• Understand basic functions for most social media tools, including how to get up and running
  
• See the benefits of social media tools and which one you should use for specific purposes
  
• Calculatethe real ROI expected from using specific tools
  
• Utilize social media monitoring and analytics

Who This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Kelsey, Todd

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Social Media, Semantic Web, Web 2.0

Inhaltsverzeichnis

Chapter 1: Introduction.- Chapter 2: Skillbox - Content.- Chapter 3: Facebook Pages.- Chapter 4: Facebook Ads.- Chapter 5: Twitter.- Chapter 6: LinkedIn.- Chapter 7: Hootsuite.- Chapter 8: Social Media Monitoring and Analytics.

Über Autor(innen)

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.