Introduction to Google Analytics

A Guide for Absolute Beginners
1. Auflage 2017
ISBN: 978-1-4842-2828-9
Verlag: Apress

Buch, Englisch, 141 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 2526 g

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.

What You’ll Learn

- Understand basic techniques to generate traffic for a blog or website

- Review the performance of a website or campaign

- Set up a Shopify account to track ROI

- Create and maximize AdWords to track conversion

Discover opportunities offered by Google, including the Google Individual Qualification

Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Kelsey, Todd

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Professionelle Anwendung Web Graphik & Design, Web-Publishing

Inhaltsverzeichnis

Chapter 1: Overview.- Chapter 2: Blogalytics.- Chapter 3: Getting Traffic for Analytics.- Chapter 4: Reviewing Performance of Campaigns.- Chapter 5: Fun with eCommerce Analytics Part I: Shopify.- Chapter 6: Fun with eCommerce Analytics Part II: AdWords.- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad.- Chapter 8: Exploring Google Analytics Certification.

Über Autor(innen)

Todd Kelsey, PhD, is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations.