Keinert Corporate Social Responsibility as an International Strategy

1. Auflage 2008
ISBN: 978-3-7908-2024-9
Verlag: Physica-Verlag HD
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 154 Seiten

Reihe: Contributions to Economics

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

Autoren/Hrsg.

Keinert, Christina

Inhaltsverzeichnis

1;FOREWORD;7
2;Acknowledgements;11
3;Contents;12
4;Acronyms;14
5;1 Introduction;16
6;2 Overview Over the Historical Development;21
7;3 Why Exactly has CSR Become a Necessity?;33
7.1;3.1 Exercise of Immense Power;33
7.2;3.2 Increased Deregulation, Liberalisation and Privatisation of Formerly Public Industries;36
7.3;3.3 Potential for Innovation and Progress;37
7.4;3.4 Increased Social Legislation;39
7.5;3.5 Modern Technologies and the Mass Media;41
7.6;3.6 Globalisation and its Influence on Cultures;42
7.7;3.7 White-Collar Crimes: Corporate Fraud, Scandals and Excesses;44
7.8;3.8 A Capitalist Imperative ;48
8;4 CSR Conceptualisation;50
8.1;4.1 Clarification of Denominations and Underlying Concepts;50
8.2;4.2 An Overview Over the Most Important Theories on CSR;71
9;5 Concrete CSR Measures: What can a Firm do?;90
10;6 Major Potential Benefits of CSR Engagement;101
10.1;6.1 Achievement of Competitive Advantage;101
10.2;6.2 Value-Added to Products and Services;104
10.3;6.3 Achievement of Organisational Commitment;107
10.4;6.4 Equal Opportunity Compliance, Diversity and Their Inherent Benefits;109
10.5;6.5 Enhanced Corporate Financial Performance;111
10.6;6.6 Prevention of or Exit Strategies to Organisational Crises;113
10.7;6.7 Opportunities for Partnerships and Alliances;116
11;7 Factors Impacting Upon CSR Engagement;118
11.1;7.1 Institutional Factors;119
11.2;7.2 Individual Factors;132
11.3;7.3 Environmental Factors;142
12;8 Conclusions;148
13;References;152
13.1;Monographs;152
13.2;Journal Articles;153
13.3;Multimedia sources;160
13.4;Internet sources;160