Kaushik Web Analytics 2.0

The Art of Online Accountability and Science of Customer Centricity
1. Auflage 2010
ISBN: 978-0-470-59644-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 512 Seiten, E-Book

Adeptly address today's business challenges with thispowerful new book from web analytics thought leader AvinashKaushik. Web Analytics 2.0 presents a new framework thatwill permanently change how you think about analytics. It providesspecific recommendations for creating an actionable strategy,applying analytical techniques correctly, solving challenges suchas measuring social media and multichannel campaigns, achievingoptimal success by leveraging experimentation, and employingtactics for truly listening to your customers. The book will helpyour organization become more data driven while you become a superanalysis ninja!
Note: CD-ROM/DVD and other supplementary materials arenot included as part of eBook file.

Autoren/Hrsg.

Kaushik, Avinash

Über Autor(innen)

Avinash Kaushik is the author of the leading research & analytics blog Occam's Razor. He is also the Analytics Evangelist for Google and the Chief Education Officer at Market Motive, Inc. He is a bestselling author and a frequent speaker at key industry conferences around the globe and at leading American universities. He was the recipient of the 2009 Statistical Advocate of the Year award from the American Statistical Association.
The author donates all proceeds from his books to two charities, The Smile Train and The Ekal Vidyalaya Foundation.