Global and Local Trends in Media Innovation and Entrepreneurship

1. Auflage 2025
ISBN: 978-1-032-95833-0
Verlag: Taylor & Francis Ltd

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 234 mm

Reihe: Routledge Studies in Media and Cultural Industries

Global and Local Trends in Media Innovation and Entrepreneurship explores the cutting-edge technologies and entrepreneurial shifts transforming how media is created, distributed, and consumed worldwide.

The book offers readers a clear understanding of how emerging technologies—such as VR, AR, AI, the metaverse, and OTT platforms—are disrupting traditional media practices. Through real-world examples, case studies, and expert analysis, it bridges theory and practice to showcase how media innovation is driving new business models, reshaping audience engagement, and redefining global-local media dynamics.

A vital resource for media professionals, entrepreneurs, academics, and students, this book is designed for those seeking to navigate and leverage the evolving media landscape, whether for strategic insight, research, or innovation-driven practice.

Zielgruppe

Academic, Postgraduate, and Undergraduate Advanced

Autoren/Hrsg.

Kaushik, Manju

Mishra, Pallavi

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Wissenssoziologie, Wissenschaftssoziologie, Techniksoziologie

Inhaltsverzeichnis

1. Applications of AI Reshaping Media Industry: With Special Reference to Public Relations 2. Trends of Immersive Technology: Redefining Media and Entertainment 3. Emerging Hegemony of Over-the-top Business in India  4. The Future of Journalism with Metaverse: Exploring Potential Legal Issues and Policy Considerations  5. New Media and Technology 6. Open AI and Content Innovation 7. OTT Platforms: A Framework of Streaming Media  8. Social Networking Sites & Online Social Gaming 9. The Role of AI in Video Technologies  10. Intersectional Realities: LGBTQIA+ and Minorities in OTT Media. Index

Über Autor(innen)

Pallavi Mishra is an Associate Professor at the Amity School of Communication, Amity University Rajasthan, Jaipur. With over a decade of experience in academia and media, she specializes in media innovation, entrepreneurship, and immersive storytelling technologies.

Manju Kaushik is a Professor at Amity Institute of Information Technology (AIIT), Deputy Director of the Amity Innovation Incubator Centre, and President of the Institution’s Innovation Council at Amity University Rajasthan.