Entrepreneurial Small Business

2. Revised Auflage 2008
ISBN: 978-0-07-340506-3
Verlag: McGraw-Hill Education - Europe

Buch, Englisch, 848 Seiten, Format (B × H): 203 mm x 279 mm, Gewicht: 1915 g

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Autoren/Hrsg.

Katz, Jerome A.

Katz, Jerome

Green, Richard P.

Green, Richard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler

Inhaltsverzeichnis

Part One: Entrepreneurs, Ideas and Plans: The Basis of Small BusinessChapter 1 Small Business: Its Opportunities and RewardsChapter 2 Small Business Ethics: A Key to Long-Term SuccessChapter 3 Small Business Entrepreneurs: Characteristics and CompetenciesChapter 4 Small Business Ideas: Creativity, Opportunity, and FeasibilityAppendix: A Sample Feasibility Study: Pet ÉlanChapter 5 Small Business Entry: Paths to Part-Time EntrepreneurshipChapter 6 Small Business Entry: Paths to Full-Time EntrepreneurshipChapter 7 Small Business Strategies: Imitation with a Twist Appendix: 5 Steps to an Industry Analysis: Retail Shoe StoreChapter 8 Business Plans: Seeing Audiences and Your Business ClearlyAppendix: Example Cover Letter and RésuméAppendix: MyLibros.com Business Plan
Part Two: Marketing in the Small BusinessChapter 9 Small Business Marketing: Product and Pricing StrategiesChapter 10 Small Business Promotion: Capturing the Eyes of Your MarketChapter 11 Small Business Distribution and LocationChapter 12 Marketing Plans: Saying How You’ll Get SalesAppendix: A Marketing Plan: PizzMo
Part 3: Cash, Accounting, and Finance in the Small Business Chapter 13 Small Business Accounting: Projecting and Evaluating PerformanceChapter 14 Cash: Lifeblood of the BusinessAppendix: Completing a Bank ReconciliationChapter 15 Small Business Finance: Using Equity, Debt, and GiftsChapter 16 Assets: Inventory and Operations Management Chapter 17 Small Business Protection: Risk Management and InsuranceAppendix: Economic Order QuantityAppendix: Time Value of Money and Discounted Cash Flow Analysis
Part 4: Management and Organization in the Small BusinessChapter 18 Legal Issues: Recognizing Your Small Business Needs Chapter 19 Human Resource Management: Small Business ConsiderationsChapter 20 Achieving Success in the Small Business

Cases
1Brothers Going Separate Ways or Not?
2G & R Garden Center: Lawn Care Services Division
3Real Estate Millionaires of Memphis
4Big Business in a Small Rural City
5The Ambitious College Kid Who Just Can’t Wait
6The Grande General Store, Est. 1948 – It’s Time to Sell
7The Computer Guru: A One-Man Show or an Empire?
8The Old Timer’s Woodstove Shop
9The House of Wine – Grand Opening
10Saunders and Company, Inc., An International Entrepreneurial Enterprise
11S & Z East Coast Importers
12The Wallingford Bowling Center
13Parker Mountain Products, Inc.
14Nate Mower & Son, Residential Plumber(s)
15The Landlords: Investments in Commercial Real Estate
16Richard Harris and Harris Homes
17The House of Wine (revisited)
18Eli Associates: Professional Writers, Speakers, Consultants
19Wayne Manor Comix
20The Daughter of the Immigrant