Buch, Englisch, 216 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 610 g
Interaction and Transformation in the Global Economy
Buch, Englisch, 216 Seiten, Format (B × H): 183 mm x 260 mm, Gewicht: 610 g
ISBN: 978-0-415-32541-7
Verlag: Routledge
First, it assesses the impact of current developments in IT on the operation of multinational corporations, both on a practical and theoretical level, and explores how IT can improve competitive advantage. Second, it moves on to investigate how doing business in an international environment affects the design, implementation and management of information systems for global enterprises.
Offering a much-needed overview of the key trends in IT and global business management, this multidisciplinary book contains contributions from the fields of IT, international business, business development and marketing. Essential reading for academics, students and practitioners in the fields of IT, international business and strategy, it includes unique case studies of global companies to complement and illuminate the theoretical grounding of each chapter, and raise issues of real relevance to managers working internationally.
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Weitere Infos & Material
Preface: Introduction to International Business and Information Technology 1. International Business and Information Technology 2. Globalization and Information Technology 3. Factors Influencing the Internationalization of E-Commerce: Towards a Systems Dynamics Approach 4. Incorporating IT into Global Business Negotiations 5. Information Technology and Transformation of Finance 6. Information Technology Infrastructure for Global Operations 7. Web Design for International Business 8. Design and Managing Data Warehouses in a Global Environment 9. Information Technology and Globalization on Reebok 10. Getting to the (Virtual) Table: Electronic Commerce in Low Income Countries with a Case-study of Vietnam 11. The Role of E-Commerce in Scaling up Small Businesses in Developing Economies: A B2B Information Architecture Model and IT Infrastructure 12. Internal and External Environmental Factors Affecting Access to Technology in Southeast Asian Institutions of Higher Learning