Buch, Englisch, 310 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 511 g
Skills and Principles for Natural Resource Managers, Scientists, and Engineers.
Buch, Englisch, 310 Seiten, Previously published in hardcover, Format (B × H): 155 mm x 235 mm, Gewicht: 511 g
ISBN: 978-94-017-8083-4
Verlag: Springer Netherlands
Environmental professionals can no longer simply publish research in technical journals. Informing the public is now a critical part of the job. Environmental Communication demonstrates, step by step, how it’s done, and is an essential guide for communicating complex information to groups not familiar with scientific material. It addresses the entire communications process, from message planning, audience analysis and media relations to public speaking - skills a good communicator must master for effective public dialogue. Environmental Communication provides all the knowledge and tools you need to reach your target audience in a persuasive and highly professional manner.
Sol P. Baltimore, Director, Environmental Communications and Adjunct faculty, Hazardous Waste management program, Department of Chemical Engineering, College of Engineering, Wayne State University, Detroit, Michigan.
. Ju Chou,Associate Professor, Graduate Institute of Environmental Education National Taiwan Normal University Taipei, Taiwan
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Principles of Environmental Communication.- Understanding the World Around Us.- Communicating About the Environment.- Developing Your Environmental Literacy.- Investigating Environmental Issues.- Communication Planning.- Planning Environmental Communications.- Analyzing Your Audience.- Evaluating Your Messages’ Effects.- Characterizing the Mass Media.- Highlighting Useful Media.- Skills Building and Practical Applications.- Grouping Together Well.- Differing Ways of Thinking and Doing.- Communicating Across Cultures.- Speaking to an Audience.- Communicating Without Words.- Using Visual Aids.- Dealing with the News Media.- Managing Conflict.- Communicating About Risk.- Learning from Marketing and Public Relations.- Walking the Talk of Green Business and Sustainability.
