Buch, Englisch, 241 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 559 g
Reihe: Tourism on the Verge
Buch, Englisch, 241 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 559 g
Reihe: Tourism on the Verge
ISBN: 978-3-030-49708-8
Verlag: Springer International Publishing
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.
It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research.
Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Computeranwendungen in Geistes- und Sozialwissenschaften
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
Weitere Infos & Material
Chapter 1: Introduction to Eye Tracking in Tourism.
Part I:Eye tracking methods, concepts and applications.
Chapter 2: A review of eye-tracking methods in tourism research.
Chapter 3: Best practice for eye-tracking studies: DOs and DON’Ts.
Chapter 4: Eye-tracking: Evaluation, potential, and limitations of field applications.Chapter 5: Knowledge Co-Creation through Eye Tracking in Tourism.
Part II:Eye tracking research and case studies.
Chapter 6: The Relevance of Eye-Tracking to Understand Users’ Practices and Content Interpretation in Tourism-related Online Navigation.Chapter 7: Areas of Interest on Destination Websites: A Generation Y’s Perspective.
Chapter 8: Measurement of visual attention to advertising using eye-tracking techniques.
Chapter 9: User Experience Improvement for Online Travel Agencies through Eye-tracking – the Onlineweg.de Case Study.
Chapter 10: Areas of interest for a CSR certificate on touristic websites: An eye tracking experiment using the example of TourCert.
Chapter 11: Acquiring sustainability information in holiday travel.
Chapter 12: The museum learning experience through the visitors’ eyes: An eye tracking exploration of the physical context.
Chapter 13: Using Mobile Eye-Tracking to Inform the Development of nature tourism Destinations in Iceland.
Chapter 14: Viewing behaviour and task performance on Austrian destination websites: Comparing Generation Y and the Baby Boomers.
