Taking Ideas to Market

1. Auflage 2002
ISBN: 978-1-84112-314-1
Verlag: Capstone

Buch, Englisch, 118 Seiten, Format (B × H): 128 mm x 174 mm, Gewicht: 128 g

Fast track route to successfully taking new ideas to market

Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery

Examples and lessons from some of the world's most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen

Includes a comprehensive resources guide

Autoren/Hrsg.

Jones, Tim

Kirby, Simon

Soisalo, Anna

Inhaltsverzeichnis

Introduction to Express Exec

Introduction

What is Ideas to Market?

The Evolution of Ideas to Market

The E-Dimension

The Global Dimension

The State of the Art

In Practice

Key Concepts and Thinkers

Resources

Ten Steps Taking Ideas to Market

Frequently Asked Questions (FAQs)

Acknowledgements

Index

Über Autor(innen)

TIM JONES is Principal of Innovaro, a consulting firm helping companies to generate more ideas, implement innovation strategies and renew their organisational capability. He is the author of Innovating at the Edge. SIMON KIRBY is a business strategist at AMP, the Australian financial services giant, where he developed a global framework to support and develop innovation.