Jones BRICs and Beyond

Lessons on Emerging Markets
1. Auflage 2012
ISBN: 978-1-118-35156-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 304 Seiten, E-Book

BRICs and Beyond is an international business executivetext written especially for executive and MBA students. It is basedon extensive consulting in emerging economies and several years ofexperience teaching executive MBA courses around the globe. Theauthor has continually faced the problem that the availabletextbooks for teaching international business focused almostexclusively on examples of Western multinationals for caseillustrations. In the process of preparing cases nearer to theemerging market she worked in, the author realized that the oftenfascinating, frequently insightful and always different approach tobusiness illustrated by these cases should be required reading forMBA students in typical Western environments too.
With its wide range of current case illustrations and concisesummaries this is a new-generation text that will welcome today'sMBA student to the wider world of 21st century internationalbusiness.
". . . this book is needed not only because it looks at businessfrom the BRICs points of view; it also looks at business from thepoint of view of tomorrow's business leaders and the challengesthat they will have to cope with." --Professor Jonathan Gosling,Centre for Leadership Studies, and co-founder, The One-Planet MBA,the University of Exeter, UK
". . . Stephanie Jones advises Western businesses on doingbusiness in emerging economies in a refreshingly straightforwardmanner, integrating in a novel way her three decades of global,practical experience with the daily barrage of reporting on theBRICs--distilling from these many lessons and principles. . ."--Extracted from the Foreword, by Professor Wim Naudé,Director of Research, Maastricht School of Management

Autoren/Hrsg.

Jones, Stephanie

Inhaltsverzeichnis

Foreword by Professor Wim Naudé, Director of Research,ix
Maastricht School of Management
About the Author xiii
Chapter 1 Introduction 1
Doing Business in Emerging Markets - Risks, Opportunitiesand Practice
PART I - RISKS 7
Chapter 2 Country Risk 9
Politics and Business in Emerging Markets
Chapter 3 Corporate Social Responsibility 57
Transparency, Ethics and Governance in Emerging Markets
Chapter 4 Business Culture 95
Cross-Cultural Management and People in Emerging Markets
PART II - OPPORTUNITIES 119
Chapter 5 Marketing 121
Implementing Marketing Ideas into and from Emerging Markets
Chapter 6 Entrepreneurship and Innovation 151
Technology, Innovation and New Business Ventures in EmergingMarkets
PART III - PRACTICE 177
Chapter 7 Strategy and Operations 179
Changing Business Strategies and Operations in EmergingMarkets
Chapter 8 Strategic Alliances 211
Western Business and Emerging Market
Business - Working Together
Chapter 9 Lessons for Global Business 249
What We Can Learn from the BRICS and Beyond
Glossary 261
Reading List 267
Recommended Further Reading 275
Index 279

Über Autor(innen)

Dr Stephanie Jones is Associate Professor ofOrganizational Behavior at Maastricht School of Management (MSM),having graduated with a PhD from University College London, and aBachelor's degree from the London School of Economics. DrJones has authored over 25 full-length internationally-publishedbooks on business and management. Her most recent books includeNelson's Way: Leadership Lessons from the GreatCommander (Nicholas Brealey, 2005), textbooks for MSM on thesiswriting, leadership and culture (Meyer & Meyer, 2007-9),Psychological Testing (Harriman House, 2010) andLeadership: Key Concepts (Sage, 2012). Previously ajournalist and consultant, she has lived and worked in Hong Kong,China, India, Australia, Dubai and Kuwait. She teaches MBA studentsbased across the world, in Asia, Africa, the Middle East, EasternEurope and South America, especially courses on leadership,culture, corporate social responsibility and change management.