Astute Competition

Erscheinungsjahr 2006
ISBN: 978-0-08-045321-7
Verlag: Elsevier Science Ltd

Buch, Englisch, 242 Seiten, Format (B × H): 170 mm x 246 mm, Gewicht: 580 g

Reihe: Technology, Innovation, Entrepreneurship and Competitive Strategy

This book is embedded in practical tools which proposes a fourth field of economics in addition to macro, micro and industrial organisation economics (IO); namely what may be called the economics of diversity.
This book asserts that businesses are as individual as people. All have unique identities, what may be called genomes. As such economic diversity is the norm, rather than the economics of commodities. Contemporary economics deals very effectively with commodities in situations of perfect competition. It also makes some useful insights into imperfect competition and monopoly.

The first half of the book expands the conceptual underpinnings of the economics of diversity (ecosystems, business models, advantage, rents and valuation of resources); the second half demonstrates how these methods can be practically applied through tools and techniques to deal with questions of business development, corporate strategy, mergers and acquisitions, and start-ups.

- Proposes of fourth field of economics (i.e., macro, micro, industrial organization-IO, and economics of diversity)
- Presents the basics of economics of diversity
- Discusses practical application methods

Autoren/Hrsg.

Johnson, Peter

Thomas, Howard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung

Inhaltsverzeichnis

Preface

Part One Concepts

Part Two Techniques