Social Media Marketing for Book Publishers

1. Auflage 2022
ISBN: 978-1-032-23156-3
Verlag: Routledge

Buch, Englisch, 200 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 473 g

Providing a concise toolbox for publishing professionals and students of publishing, this book explores the skills needed to master the key elements of social media marketing and therefore stay relevant in this ever-competitive industry.

Taking a hands-on, practical approach, Social Media Marketing for Book Publishers covers topics including researching and identifying actionable insights, developing a strategy, producing content, promotion types, community building, working with influencers, and how to measure success. Pulling from years of industry experience, the authors’ main focus is on adult fiction publishing, but they also address other areas of the industry including children’s, young adult (YA), academic, and non-fiction. The book additionally brings in valuable voices from the wider digital marketing industries, featuring excerpts from interviews with experts across search engine optimisation (SEO), AdWords, social platforms, community management, influencer management, and content strategists.

Social Media Marketing for Book Publishers is a key text for any publishing courses covering how to market books, and should find a place on every publishers' bookshelf.

Zielgruppe

Postgraduate, Professional, and Undergraduate Advanced

Autoren/Hrsg.

Johnson, Miriam J.

Simpson, Helen A.

Fachgebiete

• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften

Inhaltsverzeichnis

Table of Contents

Introduction: What is digital and social marketing?

Chapter One: Author Brands

Chapter Two: Research & Identifying Insights

Chapter Three: Master Social Strategy

Chapter Four: Campaign & Evergreen Strategies

Chapter Five: Creative Ideation

Chapter Six: Production

Chapter Seven: Promotion

Chapter Eight: Community Building

Chapter Nine: The dirty ‘I’ word - Influencers

Chapter Ten: Reporting/Metrics and Success

Chapter Eleven: TL;DR

Appendices

Index

Über Autor(innen)

Miriam J. Johnson is a Senior Lecturer in Publishing and Subject Coordinator for the MAs in Publishing Media and Digital Publishing at Oxford International Centre for Publishing, Oxford Brookes University, UK.

Helen A. Simpson is a Managing Partner at BADER. A female-led creative shop in Brooklyn, NY.