Hacking Product Design

A Guide to Designing Products for Startups
1. Auflage 2018
ISBN: 978-1-4842-3984-1
Verlag: Apress

Buch, Englisch, 116 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 207 g

Understand how designing a technology product in a startup environment is markedly different from product design at established companies. This book teaches product designers how to think and frame problems in the dynamic context of startups. You will discover how to enhance your soft skills that are often not taught, but are crucial to your success.

In the emerging field of design for technology products, there are many books and resources covering the hard skills—such as visual design, interface design, prototyping, and motion design. These skills are necessary to design work; however, without an understanding of the true potential of design and the skills required to unleash that potential in a startup setting, the impact of design may remain at a production level and not reach a position where it can positively impact product strategy and the business bottom line. Hacking Product Design addresses that gap in knowledge. 

WhatYou’ll Learn 

• Gain foundational knowledge: know what startups are, the mindset designers should have when working in startups, and how to solve problems
  
• Generate product ideas, collaborate with others, and prioritize what to do to maximize the potential of those ideas
  
• Discover how to be successful in designing great products—know what to focus on and the principles to follow
  

Who This Book Is For 

Those interested in becoming product designers in startups, including design students, junior designers, front-end engineers, and graphic and web designers who want to transition to designing technology products

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Jing, Tony

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Technische Wissenschaften Maschinenbau | Werkstoffkunde Maschinenbau Konstruktionslehre, Bauelemente, CAD
• Technische Wissenschaften Technik Allgemein Konstruktionslehre und -technik
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Betriebswirtschaft Management Projektmanagement

Inhaltsverzeichnis

Chapter 1: How Startups Work.- Chapter 2: Design Is a Mindset.- Chapter 3: Practice, Tasks, and Experiences.- Chapter 4: Evaluating and Informing Ideas.- Chapter 5: Design Is a Team Sport.- Chapter 6: Design Is About Priorities.- Chapter 7: Designing for Scale.- Chapter 8: Psychology, Culture, and Design.- Chapter 9: Tools, Frameworks, and the Future.-

Über Autor(innen)

Tony Jing is a product designer at Uber Technologies Inc. Prior to that he was a product designer at Inkling Systems Inc., a startup based in San Francisco. He writes a popular blog on Medium on topics such as design, prototyping, and technology in China.