Cases on Consumer-Centric Marketing Management

Erscheinungsjahr 2013
ISBN: 978-1-4666-4357-4
Verlag: Business Science Reference

Buch, Englisch, 362 Seiten, Hardback, Format (B × H): 183 mm x 260 mm, Gewicht: 897 g

Reihe: Advances in Marketing, Customer Relationship Management, and E-Services

As marketing strategies remain an essential tool in the success of an organisation or business, the study of consumer-centered behaviour is valuable in the improvement of these strategies.<br><br><em>Cases on Consumer-Centric Marketing Management</em> presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behaviour for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organisation.

Autoren/Hrsg.

Jham, Vimi

Puri, Sandeep

Über Autor(innen)

<strong>Vimi Jham</strong>, Institute of Management Technology, Ghaziabad and Dubai. <br><br><strong>Sandeep Puri</strong>, Institute of Management Technology, Ghaziabad and Dubai.